We will do a complete homework of all there is to know about the market, the industry, the economic charts, current trends, competitors, everything and anything to make sure that we have a complete and thorough understanding of what works and what doesn’t. This will surely set the path for developing ideas that align with the brand and its expectations, values and goals.
Research & Development
Designed to save the brand from unnecessary spending, this is all about strategic placement. Knowing where to keep a hoarding, which celebrity to get for a particular endorsement, which cities to target, which films the products can be in, all this needs to be studied in detail so that we arrest attention. Time is of essence. As much as possible, we have to identify key points for better outcomes.