On March 11th 2020, COVID – 19 ( CORONA) was classified a pandemic by the World Health Organisation. With over 277,318 cases and 11,431 deaths worldwide, the planet is coming to a halt. Countries have closed borders, Schools and offices are moving online and everyone is being urged to social distance.
In such trying times, it is important for brands and organisations to market in a sensitive and informational manner. Doing this lets you manage to maintain your relationship with your clients. It also helps maintain a sense of normalcy in these adverse moments
It helps maintain a sense of normalcy in these adverse moments.
Content marketing and E-commerce takes centre stage. Content is no longer just blog posts and editorial strategies. It is planning out digital media strategies such as email marketing, social media marketing and usage of SEOs.
Content marketing is so important because at times of crisis it becomes the most effective way for you to remain in touch with your customers and clients. The timing and content of your messages to the public are more important than ever. Use your space wisely to help put up public service disclaimers and important information on the current situation. While doing this, it is also important to stick true to the brand’s values.
With people practising social distancing and being quarantined, the usage of social media has just risen. All brands and companies are now focusing their marketing strategies on Facebook and other online platforms. It is best to use these mediums to drive relevant messages based on locations and needs.
No matter how you approach the situation, both from a health and a marketing standpoint – it should be important to keep it healthy. Spread awareness. See how your brand can help out in keeping the situation at bay – be it raising a fund for a feeding program to providing delivery services of goods.
Make sure the message you are sending out is supportive, appropriate and informative.