Simply put, it is the consumers’ perception of the brand. That depends on how the brand views itself. For this, we should be able to produce an image that is worthy of the name. Because it is based on this, that trust is established. A positive image will have exceeding consequences with more people wanting to associate oneself with the company.
One of the most important branding investments, logos are the embodiment of the brand. It is the representation of the business and its agenda. So, the design must underline its importance. It seems simple but it is a daunting task for the motto to coincide with the perception of the consumers. So it takes a village in locking down a design to understand both these key components.
To get the brand’s flag flying, we need to give emphasis in creating tangible items -- like coffee mugs, shirts, business cards, stationery and so on and so forth. This kind of exposure will get you firmly planted.