Products and their prices attract customers. But what stays with them is the essence of the brand. They would want to associate themselves with the best. Therefore, how we introduce you to the world is essential. It should be able to evoke the right emotions and actions. It should convey the message, what the brand stands for and what the brand wants to represent. Every other execution falls on this.
A digital landscape will certainly boost the company and its values. An online expression could very well be the pivot that you are hoping for. It inevitably calls for a rich understanding of what makes the economic ecosystem and the digital world. Resources and capabilities need to be determined and dedicated.
Nike doesn’t just tell us to buy shoes. It inspires an active healthy lifestyle. Apple stands for sophistication and class. We need to be able to transform the look and feel of the brand. It can only be truly done when we focus on critical impact points.