Polimer News

All our cases

Polimer News

Polimer News is an Indian television channel based in Chennai, India. It was launched by Kalyana Sundaram as a local TV station in Salem, which was carried only on subscription providers. It later changed its programming to an entertainment network and expanded its coverage area to the whole State of Tamil Nadu.

Chennai, India

2020

/01 To Grow Through Changing Times

  • Strategy
  • Live Card Design

From a humble start as a local TV channel in Salem in 2009, Polimer TV, launched by KalyanaSundaram has now grown to become one of the most popular TV channels in Tamil Nadu. The steady growth and expansion, has become possible with the brand’s efforts to report from far and wide. To make their online presence stronger and make their service more accessible and attractive, the brand needed some attractive designs for their social media.

/02THE CHALLENGE

We were asked to create some creative designs for their social media banners. The designs needed to match their existing ideologies; but also be new and eye-catching. The graphics needed to also display the work and impact of the channel.

/03 WHAT WE CREATED

Online presence is very important for a media house today, as it helps the company reach its widest possible audience. It makes the brand easily accessible. For Polimer TV, we created YouTube banner graphics that were subtle and were relatable to the people of all ages using digital platforms to acquire news.

/04THE RESULTS

Our vibrant banners as the latest addition to the channel’s YouTube page, makes it more attractive. The colours help for a more intuitive viewing of LIVE News and Breaking News on YouTube. It made way for more engagement with the audience than before!